In the vibrant heart of Lagos, Nigeria, singer-songwriter Izie aims to captivate audiences with her latest single 'Juju'. Born and based in Lagos State, Izie’s goal is to share vibrant and extraordinary music that resonates with people globally. In an exclusive interview with Erato Magazine, she talks about the inspiration behind 'Juju', her creative process, and her evolution as an independent artist.
Finding Inspiration
'Juju' may sound like a fun, upbeat tune, but its origins stem from a deeper emotional journey. Singer-songwriter Izie reveals that the song was initially created for a collaboration, with a desire for a simple yet memorable melody.
"It's a sweet song that speaks about not accepting the love presented to you, even if you feel it strongly," she explains. "Why do you think of a person like this? Is it not 'juju'?"
In Nigerian culture, "juju" encompasses a spiritual belief system that integrates objects like amulets and spells into religious practices. This notion of mystical influence adds layers of meaning to the song's exploration of love and vulnerability.
Exploring Emotional Complexities
The lyrics of 'Juju' navigate the complexities of modern relationships, where past heartbreaks can cast a shadow over new connections.
"When meeting someone new, it's difficult to let that person in because of so much that has happened in the past," Izie reflects. "Even if this person is interesting and matches your vibe, you keep reminding yourself of what happened the last time. This confusing feeling was what I tried to express."
Blending Genres and Pushing Boundaries
Izie has an experimental approach to music and seamlessly blends genres to create a sound that is uniquely her own.
"I incorporate my sound into those different genres and make it work," she says. "I'm very experimental, so I take my time to blend."
Drawing inspiration from a diverse range of influences, including contemporary artists like Jon Bellion, Simi, Tems, and Johnny Drille, Izie shapes a musical style that defies categorization. Her creative process involves meticulous attention to detail, ensuring that each element of her music aligns with her artistic vision. From the melody to the instrumentation, every aspect is carefully crafted to evoke specific emotions and convey her message authentically. In short, she believes in the power of storytelling through music.
Navigating the Music Industry
As an independent artist, Izie faces various challenges, from distribution to promotion. However, she embraces each obstacle as an opportunity for growth.
"Challenges involving distribution, mixing, and promotion," she acknowledges. "All I try to do is pray and either search or reach out for help."
She believes that collaboration and a willingness to learn are key strategies in overcoming these obstacles.
With "Juju" paving the way for her next milestone, Izie is excited about the future. When asked what people should expect, she winks.
"Something fresh," shet says. "My next single is a blast and I can't wait for it to come. I'm genuinely excited about it."
Her upcoming projects promise to push the boundaries of her sound and reach new audiences around the world. As she continues to carve her path in the music industry, she reflects on the essence of her music and offers advice to other aspiring musicians.
"Seeing someone who finds solace or motivation in your songs—it's very beautiful. Learning never stops, so don't beat yourself up for the unknown. Use the known, and the rest will come to you."
Izie's music embodies authenticity, creativity, and resilience—an indication of her passion for storytelling and connecting with listeners on a profound level. With "Juju" leading the way, Izie's journey as an artist is just beginning and it will be exciting to see where it takes her.
Follow Izie on Social Media
Instagram: @missiziee
Tiktok: @missiziee
About the Writer
Peculiar Ibhawoh is a passionate storyteller who loves using words to convey real stories, even the uncomfortable ones. As a self-published author and ghostwriter, she explores the depths of human experiences, celebrating joys and exploring hardships. Currently, you can find her short stories on Medium and her guest contributions gracing the pages of Erato Magazine.